The new microsite highlights the benefits of urban ropeways – using the example of the world’s biggest urban ropeway network in La Paz. Emotional videos plus the key facts and figures relating to each line provide an impressive demonstration of how urban ropeways improve the quality of life for city dwellers – because ropeways are environmentally friendly, cost-effective, barrier-free, save time, and are both an attraction and a means of transport at the same time. In addition, they blend in perfectly with the urban infrastructure and offer mobility at the next level.